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Business Ethics & Social Responsibility

The purpose of business is to generate maximum returns for its owners and shareholders. So therefore should the business pursue all activities that enhance profitability and increase the value of the business for the owners and / or shareholders? [...]

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Business Ethics & Social Responsibility

The purpose of business is to generate maximum returns for its owners and shareholders. So therefore should the business pursue all activities that enhance profitability and increase the value of the business for the owners and / or shareholders? [...]

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Green Your Marketing the Right Way

A recent article in the Wall Street Journal pointed out how well Method and Seventh Generation did last year with their more expensive, but green, products, in spite of a recession. The companies are even coming out with even more aggressive campaigns in 2010 that leverage their green approach. And companies like Whole Foods, Burt’s Bees and Lowe’s offer up something many consumers are seeking: eco-sensibility. But is going green/eco-friendly something you can leverage with your business? That depends. [...]

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Go Green With Your Vending Machine Business!

Vending Miser is an affordable alternative that saves about $200 or 1600 kWh per year. It requires no machine modification and installs in 5-10 minutes. A study done by Foster Miller concluded that when using Vending Miser a savings of $50 – $70 per year can be achieved in reduced maintenance costs, meaning that you and your customer save money to operate your business. [...]

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