Mar 272010

Everyone is talking about the environment and today you realize that everything you do effects the earth we live on. If someone told you that printing your latest sales and marketing literature would destroy a section of a forest, leak carcinogens into groundwater, and add toxins to the soil, you’d probably would think twice about going ahead with your project. That would be because you are unaware that there is a way print using eco sensitive methods minimizing harm to the environment.

Most businesses and organization produces several printed pieces a year to attract new customers, promote events, and increase sales. If your present print vendor employs traditional print methods to produce your printed advertising, sales and marketing literature they may not be eco sensitive manufactured paper and petroleum-based inks, toxic solvents in their process. By being aware of your options you could reduce your environmental footprint and at the same time benefits your companies social responsibility and image.

We all need to be doing as much as we can to help the environment. Now some printers are offering alternatives to traditional printing papers, inks and solvents used in the printing industry. Luckily, there are now eco-friendly ways to print your projects while helping to protect your environment. One of the ways is by printing your advertising, sales and marketing literature using eco-sensitive printing such as The Green Factor Printing papers and soy and vegetable based inks which are green certified on recycled paper. The use of Eco friendly Superior Linen cover or text weight papers are a start. These papers are an elegant 30% recycled Green Seal Certified alternative for printing excellent quality advertising, sales and marketing literature and still being eco-sensitive. Combined with vegetable based inks, green factor printing can make a smaller footprint on the planet to help make a difference and let your customers know you care. Using high quality Superior Linen papers gives your cards, flyers, brochures and business stationary a unique elegant feel and texture while still being environmentally friendly. Available in 100 Lb Cover and 70 Lb text weights, these superior linen stocks are an excellent choice for a truly distinctive touch and allows you to be kind to the environment while still delivering the highest quality printing possible.

There is the misconception that printing green is always more expensive than using traditional printing methods. However, this isn’t always the case. Using recycled linen stock has allowed printers to build a green printing business on sensible alternatives that both help sustain local and global environment, and still keep prices low on high-quality products so that customers can take pride in their printed materials. The small additional cost for printing eco-sensitive is well worth it since by printing green, you are sending a powerful reminder to your market that you care about your social responsibility to the planet.

Keep in mind, too, that as more organizations like yours invest in eco friendly options, the prices will eventually decrease. It is cost-efficient to make recycled paper as it requires less energy [than virgin], yet there is a slightly higher premium for recycled paper. This is largely based on supply and demand issues. The more we request recycled paper, the more the paper industry will supply, and costs will even out. So seek out that commercial printer who like you wants to do more than just talk about the environment but goes that extra step to offer you a way to print green- print eco sensitive.

Recycled paper is always a good option to consider when choosing the paper for your next printing project. Using a small recycled paper logo on your printing lets the world known you care and are doing the right thing. Consider the words of the late Peter F. Drucker, the father of modern management “Doing the right thing is more important than doing the thing right.”

For free samples and more information about eco friendly color printing, go to:

About The Author:

Sylvia Bronstein, started her successful career in the New York advertising scene, she has been developing effective advertising, sales and marketing literature for more than 30 years. Specializing in small and medium size businesses, she is currently using her extensive experience writing articles and working as a consultant.

Author: Sylvia Bronstein
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Sylvia Bronstein

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